67 M
TOTAL COST
11%
Cost Associated with proposed deployment.
50
Patient Benefit Efficiency
25%
Total Patients benefitted for every $10K investment
$
23,456,789
Total Benefitted Patients
20%
Patients staying with the brand till the end of journey
54 M
TOTAL COST
8%
Cost Associated with proposed deployment.
21%
Total Patients benefitted for every $10K investment
$
21,345,678
20%
Patients staying with the brand till the end of journey
Total Benefitted Patients
45
Patient Benefit Efficiency
ASSESSMENT
National Summary
SubNat07 Summary
Copay Cards
$ 24M
Copay Cards
$ 24M
Copay Cards
$ 24M
Copay Cards
$ 24M
Copay Cards
$ 24M
Copay Cards
$ 24M
Copay Cards
$ 24M
7%
8%
10%
15%
25%
35%
Customize
Assessment
Comparison
Select Product
Investment Break-up
DTC Campaign
MDM
MSL
Sales Rep
Reimbursement Rep
Rebates
$ 12,300,000
$ 33, 600,000
$ 800,000
$ 100,000,000
$ 45, 000,000
$ 750,000
Total Investment:
$ 750,000
Roles & Channels
DTC Campaign
Coverage
Patients Benefitted per $ Investment
Cost per Stakeholder
MDM
MSL
Rebates
Patient Liaison
Reimbursement Rep
DTC Campaign
MDM
MSL
Sales Rep
Reimbursement Rep
Rebates
Total Investment
Optimized Investments
Current Investments
Current
Proposed
25%
25%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
This section lists down the current investment (left) and the optimized investment (mid-right) across different channels and roles.
There is also an option of customizing (far right) the optimal deployment as per requirement.
SubNat32
SubNat01
SubNat02
SubNat03
SubNat04
SubNat08
SubNat06
SubNat05
SubNat07
SubNat12
SubNat29
SubNat29
SubNat21
SubNat17
SubNat13
SubNat10
SubNat14
SubNat18
SubNat23
SubNat24
SubNat22
SubNat31
SubNat34
SubNat35
SubNat36
SubNat33
SubNat37
SubNat25
SubNat27
SubNat38
SubNat39
SubNat29
SubNat28
SubNat40
SubNat30
SubNat19
SubNat15
SubNat16
SubNat11
SubNat09
This section show the split of investment across different roles and channels in both the current and the optimized scenario.
Deep dive into the different channels and roles being deployed, their coverage, financials and the increment in patients benefitted by them
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Patients Entering
Current Scenario
DTC Campaign
$14 M
38%
Customize
$
Optimized Scenario
27,626,226
Patients Benefitted
1,876,543
Patient Liaison
124 FTE
12%
Patient Liaison
124 FTE
12%
FTE
FTE
PDE
M
FTE
%
FTE
FTE
FTE
MSL
24 FTE
31%
Reimbursement Rep
54 FTE
28%
38%
Rebates
0 %
Patient Liaison
124 FTE
12%
00%
00%
00%
00%
00%
00%
00%
00%
00%
22%
10%
20%
18%
38%
10%
7%
34%
10%
2,145,678
42 FTE
18%
21 FTE
23%
213 PDE
13%
$24 M
28%
24 FTE
48%
15 %
16%
100 FTE
8%
21 FTE
23%
21 FTE
23%
2,435,745
MDM
MSL
Sales Rep
DTC Campaign
Reimbursement Rep
Rebates
Patient Liaison
MSL
MSL
64 FTE
8%
16 FTE
27%
185 PDE
18%
$21 M
24%
21 FTE
48%
21 %
14%
54 FTE
16%
21 FTE
21%
65 FTE
18%
2,145,678
MDM
MSL
Sales Rep
DTC Campaign
Reimbursement Rep
Rebates
Patient Liaison
MSL
MSL
Coverage
Patients Benefitted per $ Investment
Cost per Stakeholder
Coverage
Patients Benefitted per $ Investment
Cost per Stakeholder
Coverage
Patients Benefitted per $ Investment
Cost per Stakeholder
Coverage
Patients Benefitted per $ Investment
Cost per Stakeholder
Coverage
Patients Benefitted per $ Investment
Cost per Stakeholder
Patients Continued
Investmnent
Patients Continued
Investmnent
Post-Brand Choice Support
On Therapy
Brand Choice
Disease Awareness
Category Choice
Treatment
Diagnosis
Select Region below OR Click & select a Sub-Nat from the map.
10%
0%
30%
20%
40%
60%
50%
70%
90%
80%
100%
DTC Campaign($ 15,000,000)
MDM ($ 540,000)
MSL ($ 75,000)
Sales Rep ($ 100,000,000)
Reimbursement Rep ($ 5,000,000)
Rebates ($ 750,000)
12.5%
7.5%
2%
25%
15%
15%
Current Investments
$850,000
DTC Campaign($ 15,000,000)
MDM ($ 540,000)
MSL ($ 75,000)
Sales Rep ($ 100,000,000)
Reimbursement Rep ($ 5,000,000)
Rebates ($ 750,000)
12.5%
7.5%
02%
25%
15%
15%
0%
20%
40%
60%
80%
100%
DTC Campaign($ 15,000,000)
MDM ($ 540,000)
MSL ($ 75,000)
Sales Rep ($ 100,000,000)
Reimbursement Rep ($ 5,000,000)
Rebates ($ 750,000)
12.5%
7.5%
02%
25%
15%
15%
Optimal Investments
$850,000
Current Investments
$750,000
0%
20%
40%
60%
80%
100%
DTC Campaign($ 15,000,000)
MDM ($ 540,000)
MSL ($ 75,000)
Sales Rep ($ 100,000,000)
Reimbursement Rep ($ 5,000,000)
Rebates ($ 750,000)
12.5%
7.5%
02%
25%
15%
15%
Optimal Investments
$850,000
1
2
3
4
1a
10%
0%
30%
20%
40%
60%
50%
70%
90%
80%
100%
DTC Campaign($ 15,000,000)
MDM ($ 540,000)
MSL ($ 75,000)
Sales Rep ($ 100,000,000)
Reimbursement Rep ($ 5,000,000)
Rebates ($ 750,000)
12.5%
7.5%
2%
25%
15%
15%
12.5%
7.5%
2%
25%
15%
15%
Optimized Investments
Current Investments
DTC Campaign ($ 15,000,000)
MDM ($ 540,000)
MSL ($ 75,000)
Sales Rep ($ 100,000,000)
Reimbursement Rep ($ 5,000,000)
Rebates ($ 750,000)
$850,000
$750,000
2b
78%
2%
20
21%
$154
2%
20%
21%
$154
2%
20
21%
$154
2%
20%
21%
$154
2%
20
21%
$154
2%
20%
21%
$154
2%
$24M
$24M
$24M
$24M
$24M
$24M
$ 12,300,000
$ 33, 600,000
$ 800,000
$ 450,000,000
$ 45, 000,000
$ 0
$ 750,000
$ 10,234,000
$ 0
$ 90,000
$ 100,000,000
$ 5, 000,000
$ 750,000
$ 850,000
12.5%
15%
35%
25%
5%
7.5%
12.5%
15%
35%
5%
7.5%
25%
of 1000 HCPs
78%
2%
of 1000 HCPs
78%
2%
of 1000 HCPs
78%
2%
of 1000 HCPs
78%
2%
of 1000 HCPs
78%
2%
of 1000 HCPs
3%
$ 15,000,000
$ 30, 500,000
$ 850,000
$ 540,000,000
$ 50, 000,000
$ 150,000
$ 950,000
$ 10,234,000
$ 0
$ 90,000
$ 100,000,000
$ 5, 000,000
$ 750,000
$ 850,000
10.5%
19%
31%
23%
7%
9.5%
13.5%
14%
35%
6%
6.5%
21%
72%
3%
17%
21%
$145
1%
72%
3%
17%
21%
$145
1%
72%
20%
21%
$145
2%
72%
3%
17%
21%
$145
1%
72%
3%
17%
21%
$145
1%
72%
3%
17%
21%
$145
1%
$18M
$18M
$18M
$18M
$18M
$18M
of 1000 HCPs
of 1000 HCPs
of 1000 HCPs
of 1000 HCPs
of 1000 HCPs
of 1000 HCPs