67 M

TOTAL COST

11%

Cost Associated with proposed deployment.

50

Patient Benefit Efficiency

25%

Total Patients benefitted for every $10K investment

$

23,456,789

Total Benefitted Patients

20%

Patients staying with the brand till the end of journey

ASSESSMENT

National Summary

Copay Cards

$ 24M

Copay Cards

$ 24M

Copay Cards

$ 24M

Copay Cards

$ 24M

Copay Cards

$ 24M

Copay Cards

$ 24M

Copay Cards

$ 24M

7%

8%

10%

15%

25%

35%

Customize

Assessment

Comparison

Select Product

Investment Break-up

DTC Campaign

MDM

MSL

Sales Rep

Reimbursement Rep

Rebates

$ 12,300,000

$ 33, 600,000

$ 800,000

$ 100,000,000

$ 45, 000,000

$ 750,000

Total Investment:

$ 750,000

Roles & Channels

DTC Campaign

Coverage

Patients Benefitted per $ Investment

Cost per Stakeholder

MDM

MSL

Rebates

Patient Liaison

Reimbursement Rep

DTC Campaign

MDM

MSL

Sales Rep

Reimbursement Rep

Rebates

Total Investment

Optimized Investments

Current Investments

Current

Proposed

25%

25%

15%

15%

15%

15%

15%

15%

15%

15%

15%

15%

This section lists down the current investment (left) and the optimized investment (mid-right) across different channels and roles.

There is also an option of customizing (far right) the optimal deployment as per requirement.

SubNat32

SubNat01

SubNat02

SubNat03

SubNat04

SubNat08

SubNat06

SubNat05

SubNat07

SubNat12

SubNat29

SubNat29

SubNat21

SubNat17

SubNat13

SubNat10

SubNat14

SubNat18

SubNat23

SubNat24

SubNat22

SubNat31

SubNat34

SubNat35

SubNat36

SubNat33

SubNat37

SubNat25

SubNat27

SubNat38

SubNat39

SubNat29

SubNat28

SubNat40

SubNat30

SubNat19

SubNat15

SubNat16

SubNat11

SubNat09

This section show the split of investment across different roles and channels in both the current and the optimized scenario.

Deep dive into the different channels and roles being deployed, their coverage, financials and the increment in patients benefitted by them

Wonderland   |   Copyright © 2019 ZS Associates. All Rights Reserved

Patients Entering

Current Scenario

DTC Campaign

$14 M

38%

Customize

$

Optimized Scenario

27,626,226

Patients Benefitted

1,876,543

Patient Liaison

124  FTE

12%

Patient Liaison

124 FTE

12%

FTE

FTE

PDE

M

FTE

%

FTE

FTE

FTE

MSL

24  FTE

31%

Reimbursement Rep

54  FTE

28%

38%

Rebates

0 %

Patient Liaison

124  FTE

12%

00%

00%

00%

00%

00%

00%

00%

00%

00%

42  FTE

18%

21  FTE

23%

213  PDE

13%

$24  M

28%

24  FTE

48%

15 %

16%

100  FTE

8%

21  FTE

23%

21  FTE

23%

2,435,745

MDM

MSL

Sales Rep

DTC Campaign

Reimbursement Rep

Rebates

Patient Liaison

MSL

MSL

Coverage

Patients Benefitted per $ Investment

Cost per Stakeholder

Coverage

Patients Benefitted per $ Investment

Cost per Stakeholder

Coverage

Patients Benefitted per $ Investment

Cost per Stakeholder

Coverage

Patients Benefitted per $ Investment

Cost per Stakeholder

Coverage

Patients Benefitted per $ Investment

Cost per Stakeholder

Patients Continued

Investmnent

Patients Continued

Investmnent

Post-Brand Choice Support

On Therapy

Brand Choice

Disease Awareness

Category Choice

Treatment

Diagnosis

Select Region below  OR  Click & select a Sub-Nat from the map.

10%

0%

30%

20%

40%

60%

50%

70%

90%

80%

100%

DTC Campaign($ 15,000,000)

MDM ($ 540,000)

MSL ($ 75,000)

Sales Rep ($ 100,000,000)

Reimbursement Rep ($ 5,000,000)

Rebates ($ 750,000)

12.5%

7.5%

2%

25%

15%

15%

Current Investments

$850,000

DTC Campaign($ 15,000,000)

MDM ($ 540,000)

MSL ($ 75,000)

Sales Rep ($ 100,000,000)

Reimbursement Rep ($ 5,000,000)

Rebates ($ 750,000)

12.5%

7.5%

02%

25%

15%

15%

0%

20%

40%

60%

80%

100%

DTC Campaign($ 15,000,000)

MDM ($ 540,000)

MSL ($ 75,000)

Sales Rep ($ 100,000,000)

Reimbursement Rep ($ 5,000,000)

Rebates ($ 750,000)

12.5%

7.5%

02%

25%

15%

15%

Optimal Investments

$850,000

Current Investments

$750,000

0%

20%

40%

60%

80%

100%

DTC Campaign($ 15,000,000)

MDM ($ 540,000)

MSL ($ 75,000)

Sales Rep ($ 100,000,000)

Reimbursement Rep ($ 5,000,000)

Rebates ($ 750,000)

12.5%

7.5%

02%

25%

15%

15%

Optimal Investments

$850,000

1

2

3

4

1a

10%

0%

30%

20%

40%

60%

50%

70%

90%

80%

100%

DTC Campaign($ 15,000,000)

MDM ($ 540,000)

MSL ($ 75,000)

Sales Rep ($ 100,000,000)

Reimbursement Rep ($ 5,000,000)

Rebates ($ 750,000)

12.5%

7.5%

2%

25%

15%

15%

12.5%

7.5%

2%

25%

15%

15%

Optimized Investments

Current Investments

DTC Campaign ($ 15,000,000)

MDM ($ 540,000)

MSL ($ 75,000)

Sales Rep ($ 100,000,000)

Reimbursement Rep ($ 5,000,000)

Rebates ($ 750,000)

$850,000

$750,000

2b

78%

2%

20

21%

$154

2%

20%

21%

$154

2%

20

21%

$154

2%

20%

21%

$154

2%

20

21%

$154

2%

20%

21%

$154

2%

$24M

$24M

$24M

$24M

$24M

$24M

$ 12,300,000

$ 33, 600,000

$ 800,000

$ 450,000,000

$ 45, 000,000

$ 0

$ 750,000

$ 10,234,000

$ 0

$ 90,000

$ 100,000,000

$ 5, 000,000

$ 750,000

$ 850,000

12.5%

15%

35%

25%

5%

7.5%

12.5%

15%

35%

5%

7.5%

25%

of 1000 HCPs

78%

2%

of 1000 HCPs

78%

2%

of 1000 HCPs

78%

2%

of 1000 HCPs

78%

2%

of 1000 HCPs

78%

2%

of 1000 HCPs